Our professor asked us to participate in a anti-consumer culture, pro-green movement for the next four weeks. The purpose of this challenge is to see how long we can go without purchasing new items, learn to use our community and become smart consumers.
In the book Fashion-ology, Kawamura states that cultures use fashion as a symbolic strategy to communicate, consume and create an image or symbol for themselves (94). Yeah I can see how this is true. In lecture Professor Valverde mention national aesthetics and how it is used to strategically organize and branded to create a ideology or image. Countries do this too. In the 2014 Sochi Olympics, Prince Hubertus of Hohenlohe-Langenburg skies in a Mariachi-style ski suit for the country he was born in. Although he won't medal this year, his background story is inspiring. According to Latin Times, He founded the Mexican Ski Federation at the age of 21. I love the design of his uniform. It is both stylish and functional at the same time. What do y’all think? Yay or nay? Is this "fashion propaganda?"
Inside source: Kawamura, Y. Fashion-ology: An Introduction to Fashion Studies. "Consumption and Social Status."
Outside source: Longo, Donovan . "When Does Hubertus Von Hohenlohe Compete In Sochi? Find Out When To See Olympic Mexican Skier Go For Gold In Mariachi Suit." Latin Times. N.p., 11 Feb. 2014. Web. 12 Feb. 2014.