Wednesday, April 22, 2009

Don't Consume, But when you do be a Garbage Mogul

In Fashion-ology, Kawamura explains the origins of fashion as he tells how it began with the "institutionalization of exclusive custom-made clothes known as Haute Couture" and how "the fashion industry is not simply concerned with the production of adequate or pleasant clothing but is concerned with the production of new stylistic innovations that satisfy the image of fashion" (Kawamura 45). All things considered, I believe the reuse of trash such as seen in the making of the poncho by the Garbage Moguls, could be seen as a form of Haute Couture and it is a new stylistic innovation. Whether or not it satisfies the image of fashion can be determined by society as a whole, but at least it is a start in a eco-friendly direction.

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