According to the book, “Fashion-ology”, biking can indeed be fashionable. Fashion is defined in the book as a symbolic production, culturally diffused. Fashion is not necessarily clothing. It can be other trends, like biking. It can and should be fashionable to bike instead of using the car. We just need the biking trend to be "culturally diffused" and made popular.
Well, lately many people are making it fashionable to be riding around in their customized fixed gear bikes. In a given day, you may spot one of these single speed bikes around Davis. These bikes are usually customized to fit the riders personality (just like my jeans). These customizations can including anything from colorful tires and frames to specials decals on the bike.
Here’s my bike: As you can see, it’s customized to fit my size. I’m a short dude in comparison to society’s standards, so this bike had to be made to fit me.
You can check out other people's bikes on this forum: www.davisfixed.com
If everyone started to bike, gas would be so much cheaper. All we need is a famous celebrity to make it fashionable. Kanye, where you at?!?