How people dress affects the way they perform. According to the readings, Jones and Leskowich states that “choosing the kind of clothing to make, sell, or consume are all acts of performance because they provide an opportunity to display oneself to others in ways that can register one’s actual or desired identity along a variety of lines- class, occupation, gender, sexual preference, race, ethnicity, religion, age, martial status, educational level, location of residence, etc.” This is significant because to be a great performer there are certain types of criteria’s that have to be met such as; costumes, roles, scripts, etc, in order to engage with a specific audience. As a result, the performer must be able to perform in such a way that satisfies their audience’s expectation.
For example, many people featured in the pictures above are professionals in their fields. Before their fashion transformation with Janice, an image expert; many have been unsuccessful in identifying themselves with their job profession. However after their fashion transformation, they finally feel like they have met the criteria of their job descriptions. As a result, reinforcing the fact that identity not only involves internal but also external forces. Both of these forces can affect the ways in which a person can perform at their job. As one Janice's customer state, “I spent one day with Janice and felt like I had gone through a complete transformation from the inside out. She helped me to see the person I wanted to be was not the person I was showing to the world. I learned what clothing choices were best for my body type, age and profession. Janice provided recommendations on hair and makeup that proved to be precisely what I needed to project the professional image I hoped for. It was a wonderful experience and I would recommend Janice to anyone who is ready to make a change for the better."
Niessen, Sandra, Ann Marie Leshkowich, and Carla Jones, eds. Re-Orienting Fashion: The Globalization of Asian Dress. NY: Berg, 2003. Print