According to Veblen's discussion in Yuniya Kawamura's "Fashion-ology," "...fashion remains within the framework of the creation and institutionalization of the leisure class...and clothes are the evidence and indication of economic wealth at first glance" (Kawamura 20), thus, the rich creates fashion trends and determines economic social classes by clothes.
Perfect examples are what celebrity wears, they attend fashion shows and from there the popular designs are bought by them and in turn sets the standards of the "in" styles. Coincidentally, all their clothes tend to be from high end designers such as Burberry, Dior, Yves Saint Laurent, Giorgio Armani, Fendi, and so on. Even celebrity everyday clothes are trend setting, such as singer, Rihanna, her clothing styles is copied everyday but not bought at the same price as the original. Celebrity even at times have similar styles of clothing because they believe it's the in style on the red carpet.
With such high prices for clothes, it becomes evident that clothes are indicators of wealth because it "shows that one does not need to earn one's living or is not engaged in any kind of productive physical labor," (Kawamura 20). Thus, one can easily identify who is of the wealthy class and who is of the working class. Fashion is evidently important for the wealthy to show off their wealth and separate themselves from the rest of the working class society.
I notice that celebrities and the wealth will spend more money on their clothes at stores who have exceptional customer services when they can get similar items at other department stores. A perfect example is that many wealthy people like to shop at Nordstrom because of their customer service and higher prices instead of buying clothes in Macy's or JC Penny who have a lesser quality customer service but carries cheaper items. Also, celebrities and other wealthy people tend to buy designer brand clothes, shoes, accessories, and high end cars.
<3 Annie Tan
Kawamura, Yuniya. "Fashion-ology: An Introduction to Fashion Studies." New York: Berg, 2005.