If we go down the children's toy aisles, we see a drastic depiction of gender roles. Toys have been fashioned into gender roles where little girls have the domestic dress-up clothing as well as toy lawn mowers, kitchen and cleaning appliances. It's a re-socialized impact on gendered roles.
Article: Katherine Toland Frith, Hong Cheng, and Ping Shaw. "Race and Beaty: A Comparison of Asian and Western Models in Women's Magazine Advertisements." Sex Roles. Vol 50, Nos 1/2, January 2004.
I have been doing well on our consumerism challenge. Perhaps it's because I have yet to step foot in a mall, but I know I will be buying my brother a present that is not used and from an actual store. I wonder if anyone is really struggling with this challenge.