ASA 141
Be green week 3
It is week 3 of the Be Green Challenge, and it is getting
much harder to resist the temptation to shop. I’ve seen my housemates go shopping
for clothes with all the sales going on and they show all of the items they
bought. There isn’t much temptation until I see others go shopping. I guess it’s
like fear of missing out.
I recently came across a Youtube influencer who made a video
about fast fashion and its unsustainability. She discusses how when she first
started out as an influencer, she would partner with brands no matter their
background or company policies. After watching The True Cost, she realized the impact the fast fashion industry
has on polluting the environment and in the exploitation of workers overseas
and in the United States. I linked the video below. I thought it was interesting
that she did not blame these influencers who collaborate or film clothing hauls
with brands like Boohoo, Romwe, and Zaful, which are known to have very cheap
prices, but rather the industry itself. She talked about her new perspective and
the research she does to be more sustainable in fashion, and how influencers’
have a responsibility to also look up what the company’s track record it and
what they stand for because they represent the brand. In the same way, as
consumers, we share the same responsibility. And this relates back to week 7’s reading
about Asian super bloggers and influencers through the rise in social media and
technology. They have a large, growing influence in the industry, so who they
brand themselves with is important.
In the rest of the video, she researches and reaches out to
these companies to get information on their worker policies and sustainability
measures. So the rest of the video is definitively worth the watch.
Works cited:
1.
Taste and Aftertaste of Asian Bloggers; Minh-ha
Pham
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