ASA 141
Week 5
It is week 5 of the Be Green Challenge. I am actually
surprised that I held out for this long without shopping for any clothes or
material items. It has been weird not browsing online or going shopping, and my
closet looks a little empty. This challenge has been good for my wallet so far because I am an impulse buyer. Sometimes I don’t think much before purchasing,
but through this challenge, I have learned to think about where and who I am
spending my money on.
This week’s reading was about the portrayal of Western and
Asian models in advertisements and marketing. Frith, Cheng, and Shaw found that
Western women and Asian women were often portrayed differently. These advertisements
are geared toward specific target groups they want to sell their products to. I
found TED talk by Jean Kilbourne where she gives an additional perspective on
how women are portrayed in advertising. Kilbourne talks about the obsession
with being thin and looking younger, and about how as consumers we can try to
avoid advertisements and fight consumerism, but they will always find a way to
influence us. I’ve linked the video below, and I think what she says is very
true. Throughout this challenge, I have avoided buying clothes and material
items, but I have still seen advertisements, so I know what products are new or
what is trendy.
Works cited:
1. Frith, K.T., Cheng, H., & Shaw, P. (2004), Race and Beauty: A Comparison of Asian and Western
Models in Women’s Magazine Advertisements
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