Week 2 Green - Narayan

Pryanka Narayan

ASA 141

Week 6           

            We are now entering week 2 of the challenge, and I have been having a very difficult time. For instance, since we are in Spring but heading into Summer, there have been many cute clothes that are on sale, and while I would love to indulge myself into them, I must refrain. I have informed my friends, sister, and boyfriend to all keep me strong during this time. Today was especially hard because I went to Target with my best friend. There I saw so many clothes that I really wanted to buy, though she had to keep reminding me of the project. Since I could not shop for clothes, I went shopping for dinner, and I saw many intriguing things. Though the most interesting thing was seen prepacked Indian sauces, and items that had an Indian take on them. The items were beautiful, and the fast curry packets were interesting, but they all reminded me of the It’s hip to be Asian article. As the article discussed the marketing of culture, and I was starting to see it with my own eyes. Another article Cultural Influences on Marketing Strategies also discussed how many companies are searching on how to make items trendy, and they are branding culture. I have personally seen this concept implemented within my own family, as my dad is guilty of this. If he sees anything that represents his culture in any shape or form, he’s ore likely to purchase that item. Being more aware of this concept has allowed me to broaden my horizon, and while this project is difficult, I understand the severe importance.

                                                    References

   Bhachu, Parminder. "It’s hip to be Asian: The local and global networks of Asian fashion

entrepreneurs in London." Transnational Spaces. Routledge, 2004. 52-71.

Hunt, Janet. “Cultural Influences on Marketing Strategies.” Small Business - Chron.com,

Chron.com, 12 Feb. 2019, smallbusiness.chron.com/cultural-influences-marketing-strategies-26121.html.